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Advisory Council
These accomplished industry leaders help guide the Alliance in its work.
Bryan Allred

Bryan Allred
President
Sysco Los Angeles

 
Robert Alter

Robert Alter
President
Seaview Investors, LLC

 
Garret Ashley

Garrett  Ashley
Vice Chancellor, University Relations and Advancement
The California State University

 
Bruce Baltin

Bruce Baltin
Managing Director
CBRE Hotels

 
Caroline Beteta

Caroline Beteta
CEO
Visit California

 
James Burba

James Burba
Co-Founder
Burba Hotel Network LLC (BHN)

 
Jay Burress

Jay Burress
President & CEO
Visit Anaheim

 
Jay Burress

Albert Chew
COO (Freeman) and President (Freeman Expositions)
Freeman Company

 
Vipul Dayal

Vipul Dayal
President
VNR Management

 
Edwin Fuller

Edwin "Ed" Fuller
Former President and Managing Director
Marriott International​

 
Brad Gessner

Brad Gessner
Senior Vice President of Convention Centers
Senior Vice President, Los Angeles Convention Center
AEG Facilities

 
Ralph Grippo

Ralph Grippo
Former President
Irvine Company Resort Properties

 
Alycia Harshfield

Alycia Harshfield
Executive Director
California Restaurant Association Foundation (CRAF)​

 
Jeff King

Paul Kramer
VP of Operations
Budget Suites of America

 
Verne Lusby

Verne Lusby
President,
FreshPoint Southern California

 
Scott Megna

Scott Megna
President,
Raincross Hospitality Corporation

 
Lynn Mohrfeld

Lynn Mohrfeld
President and CEO
California Hotel & Lodging Association

 
Lynn Mohrfeld

Lynette Montoya
President and CEO
Latino Hotel Association (LHA)

 
Carla Murray

Carla Murray
Senior Vice President, Operations
The Americas Western Region
Marriott International

 
Barb Newton

Barb Newton
President & CEO
CalTravel

 
Sima Patel

Sima Patel
CEO
Ridgemont Hospitality

 
Tarun Patel

Tarun Patel
Founder and Chief Financial Officer, Pracrea
President, Pacific Hospitality Company

 
Lori A. Redfearn

Lori A. Redfearn
Assistant Vice Chancellor, Systemwide Advancement
California State University

 
 
Peter Ronchetti

Peter Ronchetti
CEO
Legoland

 
Colby Smith

Colby Smith
Executive Director and Co-Founder
CANVAS

 
Paul Tormey

Paul Tormey
Regional Vice President and General Manager California Region
AccorHotels

 
Timothy White

Timothy White
Chancellor
The California State University

 
Cady Wolf

Cady Wolf
Founder and CEO
A23 Advisors

 

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