Maintaining a consistent identity for the California State University provides a visual representation of the excellence and value the CSU brings to California and the world.
Find information on the CSU wordmark, brand colors and typography, as well as links to each campus's brand guide.
These editorial standards help ensure consistency and quality in all communications created by the CSU.
CSU Brand Guidelines (PDF)
CSU Campuses Map (PDF)
CSU Letterhead Template (DOC)
CSU Photo Release Templates (PDF)
History of the CSU Seal (PDF)
The CSU's Diversity Style Guide reflects the university's values of inclusion and equity.
Read the Diversity Style Guide
California State University-branded gear and apparel make it easy to show your support.
Shop the Cal State Store