Branding

CSU Branding Standards

Maintaining a consistent identity for the California State University provides a visual representation of the excellence and value the CSU brings to California and the world.

Brand Identity

Find information on the CSU wordmark, brand colors and typography, as well as links to each campus's brand guide.

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Editorial Style Guide

These editorial standards help ensure consistency and quality in all communications created by the CSU.

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Diversity Matters

The CSU's Diversity Style Guide reflects the university's values of inclusion and equity.

Read the Diversity Style Guide

Show Your CSU Pride

California State University-branded gear and apparel make it easy to show your support.

Shop the Cal State Store