Consistent appropriate use of the CSU wordmark helps build awareness of the university's depth and breadth, and makes the CSU instantly recognizable in our over-communicated world.
The CSU wordmark is the core component of the CSU’s visual identity system. The complete mark is comprised of the “CSU block" and the California State University name in type. The wordmark has been specifically designed through careful kerning and type manipulation to create a unique collegiate mark to represent the CSU. Please do not attempt to recreate this mark.
A safe area should always exist around the wordmark to allow for maximum legibility. While the wordmark may be printed on top of an image, no elements such as typography, other logos or graphic elements should intrude into the safe area. Placing the logo too near a cut or folded edge also violates the concept of a safe area. The minimum safe area is equal to one-half the height of the CSU block in any application of the wordmark.
For design purposes, the wordmark is available in multiple iterations, including a single-line version, a stacked or two-line version and a reversed (white type/solid background) version. In very rare circumstances, the "CSU block" can also be transformed into a horizontal bar.
Please contact the CSU Marketing Communications team to request CSU wordmark files.
Note that the California State University wordmark is registered with the United States Patent and Trademark Office. There are times when the wordmark with the ® symbol should be used; however, for simplicity and stylistic reasons, the registration symbol is not required at all times. The integrity of the wordmark is sufficient to protect the CSU from unauthorized infringement.
In cases where the CSU or its representative works in concert with an outside entity that desires to be named on collateral, apparel or merchandise, the wordmark may be printed in association with the partner agency’s or institution’s official symbol or logo. However, neither entity should appear more prominent than the other; each should have equal weight, size and presence.
CSU divisions, departments or programs may not create individualized wordmarks or logos that promote themselves independent of the university. However, they can request their own “endorsed wordmark,” in which elements of the CSU wordmark are incorporated with the department name.
Please contact the CSU Marketing Communications team to request endorsed wordmark files.
The official CSU seal is a core emblem of the California State University. The original seal was designed in 1962 by Fresno State Professor Emeritus Darwin Musselman, and the current seal has evolved from that design.
Learn more about the seal’s history here.
The CSU seal signifies the academic character of the university and is appropriately used with official CSU policies, decisions, ceremonies or other formal actions of the California State University. The seal may also be used for premanent identifying marks in architecture. In addition, the seal may be used by the chancellor and the Board of Trustees at their discretion. To maintain its integrity and effectiveness, the seal should not be used for relatively informal or routine materials, or for materials not directly related to academic purposes.