Tara-Nicholle Nelson

Founder & CEO, SoulTour, PBC

CSU Bakersfield

B.A. Psychology (1996) M.A. Psychology (1998)

Tara-Nicholle Nelson is the founder and CEO of Transformational Consumer Insights, Inc. (TCI), a marketing strategy, behavior change and leadership development firm, and SoulTour, the School of Spiritual Strategy.
She is the former vice president of marketing for MyFitnessPal, now part of Under Armour, where she led a team that grew the platform to over 100 million customers through brand, growth, engagement, content and digital/social media, and media relations.
During her career in Silicon Valley, Tara has created brand, growth, media and content strategies for brands like HGTV, Trulia, ING Direct, Lookout Mobile Security, Chegg, Eventbrite and many, many more.
Tara's unique genius is creating transformational strategies and experiences that help conscious leaders, their businesses and their customers find the shifts and breakthroughs they need to live healthier, wealthier and wiser lives.
Tara holds a master’s degree in psychology and a juris doctorate from the University of California, Berkeley, and was on the board president of City Slicker Farms, a nonprofit food justice organization in West Oakland.
She serves on the CSUB Foundation Board of Directors

Notable CSU Alumni in business & professional services