John Echeveste

Partner, VPE Public Relations

B.A. News Communications (1973)

Founding partner of VPE Public Relations, one of the country’s most established Hispanic-owned public relations agencies with over 25 years of service.
Since 1988, he has helped developed public relations programs for major national brands such as McDonald’s, Disneyland, Verizon, DirecTV, American Red Cross, Bank of America, Nestlé, AT&T and others. The agency has helped launch the careers of several hundred young professionals through its paid internship program.
Co-founder in 1985 of the Hispanic Public Relations Association (HPRA), a national organization serving Hispanic PR professionals and students that has provided approximately $250,000 in scholarships.
Served as President of the Public Relations Global Network (PRGN), an association of 46 independent public relations agencies based in five continents.
Active community partner who serves on the boards of the CSUF College of Communications Dean’s Advisory Board; Los Angeles County Library Foundation; Los Angeles Music & Art School; and Council of Public Relations Firms.
Recognized by Hispanic Business magazine as a “Hispanic Influential”; Public Relations Society of America Pioneer Award; HPRA PRemio Award; and Hispanicize Visionary Award, among others.

Notable CSU Alumni in business & professional services