Isabel Rafferty
Isabel Rafferty
Isabel Rafferty
CEO & Founder, Canela Media

CSU San Marcos
B.S., Business (2008)

  • In April 2019, Rafferty launched her latest company, Canela Media, which builds upon her expertise in reaching niche audiences through digital audio, social media influencers and mobile platforms.
  • Rafferty served as director of digital sales at ImpreMedia and vice president of sales at AdsMovil before co-founding and serving as CEO of Mobvious America. One of Spain's largest media companies, Prisa, later bought a majority stake in the firm.
  • She was hired to work with Entravision affiliates Univision and Telemundo. During her time there, Rafferty initiated the company's foray into mobile advertising. As director of operations, marketing and sales, she catapulted and to the top in both sales revenue and website traffic.
  • Rafferty began avidly researching digital marketing and before long, she was the newspaper's resident expert on digital advertising and had quickly learned how to boost the paper's reach into the Hispanic market.
  • After a childhood spent mostly in Mexico City, at age 15, Rafferty moved to San Diego when her family relocated its import-export business. Upon graduation from CSUSM, she started an internship with a fledgling digital team that was partnering with Yahoo!

Notable CSU Alumni in entertainment & media

entertainment & media
San Marcos