Strategic Direction #5

Communication: Market procurement as a strategic function and trusted partner

Engage individual campus and CSU leadership through consistent messaging to promote how procurement’s strategic value to the organization as a trusted partner ensuring the best value for the CSU.

Status	Related Goal(s)
	1. Establish the CSU Chief Procurement Officers Association 23C Plan.
	2. Develop a marketing and communication roadmap for the Chief Procurement Officers Association and 23C Plan.
	3. Promote and market our value to campus clients and senior leaders.
	4. Promote and market the CSU to our peers and industry, such as National Association of Educational Procurement, University of California, California Community Colleges and suppliers.